Google has decided that in 2011 it will fight against spam and has begun to eliminate its index content that considers non-valuable. Read more here: Mickey Hart. Obviously, every movement of the Mountain View giant causes tremendous effects in the world of promotion online and positioning web. So it is necessary to redefine the plans to achieve better highlights natural positioning, based on this new reality. The quality of the information provided through its SERPs, has been from the beginning, the main goal of Google. I.e. that for Google ideally the first listed results respond 100% to the user’s query. To accomplish this Google permanently works on improving the indexing of pages, trying to detect the content and its semantic relevance. Therefore the first advice that can be offered to those who seek a good web positioning is to make things easier to Google, leaving him well in clear is the sense of the page, and what they do exactly.
To do this, the semantically relevant text is the remedy. Therefore the first thing should be to achieve a good Pagerank is populating content relevant, innovative, unique, and valuable to their pages, which will make other webmasters want to link your site and this will improve PageRank. It is not necessary to appeal to black hat, like the stuffing or the envelope techniques inclusion of key words. Simply type related texts with which you try to sell or promote and Google will understand perfectly what the semantic relevance of your web. Maps in .xml are an excellent way to tell Google what index and what not. There are a number of online tools that allow the creation of valid maps for Google and major search engines. One is. Simply enter the url of your site, the frequency with which you estimated that it will change the content of its web (may be never, daily, etc.), the date of the last modification of your page (can leave the server date or set a date by entering normally).
It also allows you to dial if you have in your web pages with greater or lesser priority. Click on the button start (Start), and then you can download the map of the site, which must upload to your server and upload to webmaster tools, pursuant to information of the site in Sitemaps, where you can upload your site map url. Other managers of content, like WordPress have plug ins, i.e. applications that can be added to the page that will allow you to create and maintain the site map updated automatically. From download a plug in that you can create in the site map. Another option for WordPress, and other sites with feed, is to load the (e.g. Feedburner feed), as a map of site. In short, the simplicity of the various tools made that excuses there are no for creating the xml sitemap that will allow you to have Google abreast of changes in their website, making the task of SEO.