This explains, the market situation think most clearly. Energy Magazine: What potential into the energy market in Germany after your assessment? A.Albert: Various surveys and current statistical surveys show that the energy market will be one of the growth industries in the coming years. So far, we have a market penetration of approximately 32%. This means about 68% of consumers and companies in Germany have never changed your energy provider.This fact creates a kind of gold struck mood at various distributors in Germany. Currently, you can see that many companies set up subsidiaries for the marketing of gas and electricity tariffs. This can be clearly seen what potential have recognized sales professionals in this market. Some contend that Jean Stapleton shows great expertise in this. We are here, but only at the beginning and in comparison to the liberalisation of the telecommunications market, we have significantly simpler processes and same product qualities.
It selects only the services and the consumption price. Energy Magazine: You have described that the change process for consumers in the gas and electricity market is straightforward. How exactly should we imagine that? A.Albert: When consumers want to switch your electricity or gas tariff, they use just as online calculator to compare. Often, the Exchange can be completed online. Also, there are already numerous energy consultants that all necessary details explain suburb. After signing with the new, cheaper provider, the termination of the old Treaty and the change is carried out fully automated.
The consumer is oblivious about this. He has more power and gas supply. But just then cheaper. Most contracts run for approximately 12 months. Prudent consumers change each year and can thus continuously lower your energy costs. Energy Magazine: see what are the risks in the current development of the energy market? A.Albert: The worst development is if the basic providers of additional services or cross-subsidies to narrow the market liberalisation. We experience already basic utilities, the fast food chains the industrial fryers sponsors, in connection with a long-term power supply contract,. These are developments that we have noted in the past years such as in the telecommunications sector. The goals of a market liberalization be missed of course. However, we are only at the beginning, the German market is very interesting for many European power suppliers. Here are more new companies set up in the coming months and compete for market share. Energy Magazine: We thank you for this interview and wish you a good start into the new year! A.Albert: Thank you very much, that I also wish you and your readers! Information about Alexander Albert (CEO of HFO energy GmbH): Alexander Albert 1998 started his career at the nationwide operating telephone company HFO Telecom AG. He accompanied as head of direct & indirect sales and later as a member of the leadership circle instrumental the successful development of the HFO group. 2007 Alexander Albert supported as Managing Director of business-mobile distributor Epsilon Telecom GmbH – their integration in the HFO group. In the past year, Alexander Albert was appointed Managing Director of subsidiary company HFO energy GmbH.