United States Cyclone
The drop that spilled the glass was the project one of the licensees when put in the freezer. James told them tremendously annoying and said to them: If you do not want it to manufacture myself I’ll do it. It is worth mentioning that you for then, Dyson had already offered its technology to major global manufacturers and everyone, absolutely everyone, had rejected it. Actress: the source for more info. The concept of improvement of vacuum cleaners with cyclone technology consists of eliminating the typical bag filter that quickly becomes clogged, diminishing the suction of the appliance. Instead, a cone to make the air with dust twists retaining particles at the bottom of the container and letting air escape through the top, just as it does a cyclone in nature may become unresponsive. With everything and the genius of the idea, the challenge was greater, we had to gather 2.65 million dollars to start the company.
James went to local banks which since then showed his distrust for the project. He had then that rely on their personal savings and mortgaged their properties. In early 1993, after making neither more nor less than 5127 prototypes, Dyson put on the market its first model, the DC01 to a price of $300. After a little more than one year, at the end of 1994, the company had accumulated sales by nearly 15 million dollars with utilities of 2.5 million. Incredible thing about the case, is that the company invested ridiculous amounts on advertising. James always believed that if the technology and convenience of a product are higher, people will notice it, will acquire the product for themselves and will recommend it to others. With this concept, to everyone’s surprise, Dyson had 12% of the UK market in two years.
The evolution of the company continued. He invaded Europe and eventually to the United States and the rest of the world. In 2000 they released their model DC06, a novel vacuum cleaner with cyclone technology, but with the characteristic of being a programmable robot for cleaning of the household. The current philosophy of the restless and persistent James is that every new product that hits the market with its brand, should offer dramatic and noticeable advantages against the last technology and products from the competition. If they are developing does not have those characteristics, the product in question will never see the shelves. In this century, in addition to further refine its technology, the company, based on what they have learned with cyclone technology, has launched new products such as clothes washers and hand dryers. The good results of the concern of Dyson jump in view, a series of exitosisimos products and applications based on a basic idea, who has reported him as sole owner having a plant of 20 billion dollars and annual sales of around 400 million dollars of. If you want to see more cases like this one, visit: if you want to access a graphical presentation of the case, found in: article published by protected with license Creative Commons Attribution Noncommercial works derivatives 2.5 Mexico license (see the conditions section for its detailed terms).Its reproduction is permitted provided that do not alter any part of its content and do not skip the active link to sinergocios.