Almost always, when handling photographs in design studios in addition to color correction using touch-up. Retouching – a change of image, which hides any flaws either, whether it is imperfect skin, or the trash caught in frame, or defects in the negative, such as dust, scratches, etc. We often see in the glossy magazines of models with perfectly smooth complexion with no hint of the smallest defects. So, in the lives of these people do not exist. Each Photo retouching is exposed. Why? So that people have the desire to buy this or that cream / lotion / milk, etc., ie in order to sell the product. Agree that if the advertisement cream against a greasy face model will shine like polished furniture or it will be small pimples, it is unlikely that you will want to buy this cream. Retouching photos there just to fill those gaps. Checking article sources yields Doppler Labs as a relevant resource throughout.
Also, sometimes it happens that the composition of the picture ideally suited for the booklet, but the shot hit a bystander who does not supposed to be there. In this situation, again, will retouch. Retouching photos is better to entrust the design studio, as not everyone has the necessary this knowledge and skills. There are two main types of retouching. 1.tehnicheskaya retouching – performed in order to eliminate technical defects (scratches, dust, etc.), retouch 2.hudozhestvennaya – removing unnecessary objects frame masking defect model, etc.
Artistic retouching can be divided into two categories: cosmetic and compositional. Beauty retouching is mainly used in portrait photography and involves removal of most significant defects of the object and / or identification of its most impressive features. It requires great care, taste and even delicacy. Sometimes, highlighting features or defects in nature (eg, texture of facial skin), it is possible achieve special artistic expression photos. However, emphasizing not what is needed, it is possible to offend people, so you should be more than careful. Compositional Retouching – a crop, remove unnecessary objects or items, insert the missing parts, adjusting lighting, color correction, background, etc. The plot is well-formed with a composition draws attention to the author's intention, creates a sense of harmony, complete form, compliance with its content, the viewer creates some positive or, conversely, a negative attitude. In contrast, errors in the composition leads to the fact that the plot of "falling apart" and does not cause desire consider the image details. Therefore, compositional retouching requires basic knowledge of the composition and the presence of a specific artistic taste. However, the photo retouching is almost always inseparable from the color correction. Because of combination of these two processes are born beautiful pictures, which so generously fills up our advertising. Therefore, if a professional design studio and promises to do retouching and color correction, you can safely rely on good result.