This is a subject which always creates doubts about whether or not to use images on pages you want to position well in search engines and this is where the battle is created among the seekers and the human eye as these two look for different things in a Web , people like to watch animated intros, attractive colors and images while the robots of search engines looking for something more than that since they are more interested in getting good content, good navigability and good site structure distributed in a sitemap. Replacing text with images: why? In some cases there are words that do not interest us that search engines take as content of the page, everyone knows that search engine robots give great importance to the first 30 words "about" the content well, imagine that your site is the first thing you put a welcome message to your visitors "Welcome to my web …." Now as the search engine thinks the first thing is going to get that text and obviously your key words go to the bottom of the abyss in to Positioning refers in this case if we maintain that we should welcome message as an image do so could leave as the first is content found on our keywords, but maybe you already have your Web site published and no want to change the image. The easiest way to implement this change without changing the image of your site is the following: Open your page in the browser. Click on the button "Print Screen". Then from an image editor Photoshop, Fireworks, etc … You open a new document.
Paste. It now appears that copied the entire screen to click "Print Screen". Select the tool to cut or trim. Eliminates all but the welcome text that you like … Keep it. And you just replace the page is the text for that image and upload to your server. With this method we achieve a balance between these two rivals such as the human eye looking appearance and search engine robots looking content.