The new Kassel-Calden airport is opened with the support of the Kassel communication agency Insignio. For us it was a beautiful and unusual challenge, planning, communication to accompany the construction and the opening of an airport”, says Jan Muller, owner of the Kassel agency group Insignio. “Insignio already in the construction phase commissioned to inform potential guests and multipliers of the latest German regional airport on the construction progress: with the information newspaper go-around”, the airport during the start-up phase was communicative accompanied the reception as well as online and print media. Together with the customer, Insignio developed a new corporate design, which forms the basis for current and future communications activities for the opening. “For me as a designer a great task”, Michael describes Homburg, Managing Director of creation of the Insignio, this exciting phase. We were required to achieve a high recognition factor with efficient means that also can be used in many areas.” Here are some examples of the communication activities that realized Insignio for Kassel-Calden Airport: The logo. A blue rotor stands on a white background for lightness, movement, technology and reliability. The colors Blue and white are available for sky and clouds and thus mankind’s yearning to fly.
The corporate design. These include the logo, the color and font world of the airport, the business facilities, and more. Advertising & sales promotion. The flights from the new airport for as many people to make known and attractive, including posters were designed, mailings and materials to travel agents in Northern Hesse and sent to companies operating in the tourism industry. The airport newspaper go-around is focused directly on the residents and potential airport guests”as well as Advertorials (editorial ads), that have appeared in recent years in regional newspapers. Was also a booth and accompanying measures Insignio at. As a special gift at the airport, Insignio produced a magazine, which is sent to all guests of the opening ceremony.
It includes numerous information fire current photos and reports on the opening of Kassel-Calden. Website, social media. Design and architecture of the new website was implemented on the basis of the new corporate design in typo 3. Almost two years ago, the airport with Insignio started its activities on Facebook and YouTube.