Field Marketing Tools
Normal 0 21 false false false MicrosoftInternetExplorer4 Field Marketing Tools marketing today pursues the interactivity and the proximity with the public. Aplus Field Marketing offers new and innovative tools that direct their efforts and creativity to promote personal communication, merciful approaching the brand or product to the target. Highlight: Pomming is the communication technique that consists of hang a flyer on an individual basis and in many cases with die-cut forms to facilitate your grip on the handle of each household, the knobs of the cars, promotional items, in carts in malls or airports. Sampling delivery of free samples to the consumer at the point of sale. Normally this task performed it or promoters of the firm or even costumed actors who interact with the public.
Street marketing marketing actions carried out on the street looking for direct interactivity of the audience. They can be a moment, unexpected or last for some hours. When it comes to its essential design the presence of actors who break the routine and achieve connect with astonished public pedestrians. Marketing 2.0 and closely related to Mobile Marketing proximity marketing is the strategy used to send advertising messages and information to the mobile phones via Bluetooth. Body advertising is a new form of advertising that allows you to place several brands of products or firms in certain areas of the human body (forehead, arms, etc.) applies to the non-permanent tattoos in these areas described. Dreamarketing is above all attain certain dreams before an oversupply of products and undifferentiated services. You must lead above all to the client to live an experience rather than to satisfy a need to own it. Ambient media arises as a response to the increasing lack of interest that generate the conventional advertising spaces especially in urban space.
Often confused with space; It is part of the place and its own idiosyncrasies. It is a bit crowded channel that interacts with the people under the surprise effect. ScreenMan this novel action rather than promote something that people go to look for the product, it’s that is the brand which is direct to the consumer. Several actors previously trained are those who carry this innovative advertising medium as well as the impact on his back, another of the advantages of this new technique is the versatility, since the technology used allows to adapt it to different applications. In addition to the plasma screen hovering above their heads, these 21st century ad men can be equipped also with other types of devices, wireless via Wi-fi or Bluetooth, transmit data to the screen. Umbrellas this action consists of installation and free distribution of promotional umbrellas at the main beaches of the country. The idea that all users of the beaches replaced its conventional umbrellas by the already appropriately on the beaches from first thing in the morning. This action command is a fairly large group of models to characterize, all model group are walking down the street, combined with previous actions. Closed-lod marketing as tool measures the results of marketing and communication initiatives through tracking or monitoring of the responses of the target audience. The tracking element that is used for measuring help know the promotional card, public informed objective, behavior of shopping etc. It is the best formula for measurement of Field Marketing.