The very concept of corporate identity emerged relatively recently, he was not even a hundred years. It all started back in ancient times, with nomadic peoples who imposed a sign of ownership of cattle – a stigma. For even more analysis, hear from Mick Jagger. So, they differed from their own livestock another, and it was also a kind – the logo. In the Middle Ages was the stigma of belonging is artisanal craft. And in an era of scientific and technological revolution with the growth of population and development of market relations, it became clear that not only produce quality goods. It is necessary to somehow distinguish among other similar products. Based on this, and began to take shape corporate identity.
On this day the company, providing services at the initial stage its existence without foundation branding themselves do not represent. Since this is essential. Western companies have long understood the effectiveness of branding in fight for customers: recall only companies such as Coca Cola, McDonalds, Nike, Nokia, Sony, Samsung, as immediately recognizable visual appears, and then taste and image. Corporate identity and what it is? Design Studio 13 Corporate identity – this is set, certain elements: art and graphics, font, colors, acoustic, video, etc. All this creates a unity of style and personality of a visual image as a successful embodiment of the company and its products and services, as well as creating confidence in the company, its products and services. Corporate identity is needed to To: 1.Posredstvom individual visual identity and unity of the graphics, font and color constants, etc., apart from the competition and become a recognizable and well remember.