Recent years, often in markets and shops sell shoes, handbags and other leather goods offer products from the pressed leather, assuring them that this is also leather. The buyer happy and satisfied – he bought a cheap seems to be a leather thing! Was recently in the Moscow market “” – just some sort of dominance of the goods from the pressed leather. So I decided with the help of the Internet to understand – what is the pressed leather? It turned out – pressed leather, for Essentially, the skin is not. This is the real leather. Just one of the components used in the manufacture of so-called pressure-treated skin, contains part of the leather waste.
This minor cuts, scraps, shavings, even leather dust and other variety of waste (in the case goes all) remaining after production or cutting the skin, and do not necessarily natural, perhaps it will waste itself pressed leather. The second component (here it is major) – a variety of synthetic binder fibers: polyester, polyamide, polyethylene, etc. All of this cut, mixed, heated and pressed. When heated, melted fibers, impregnating and gluing material. There is a third component (for an additional hardening) – this is very harmful synthetic thermoplastic resin. Resins are also melt and permeate the entire fiber structure. A rather cheap material with low air and moisture permeability, but its production waste-free. 100% of this is very harmful production (in production when heated produces hazardous to the health of phenol-formaldehyde gases) are concentrated in China.
Almost all Chinese leather items are made of molded leather. Maybe this is acceptable for handbags, purses and belts, but shoes made of a skin (and not necessarily cut in China) is very harmful – the legs will sweating and tired, maybe even kidney and skin diseases legs. These shoes will last long and quickly lose shape. How to distinguish genuine leather from molded skin? All products are molded skin the characteristic chemical smell. To check you can drop on the skin with water. If it has absorbed water and darkened, it is leather, if not – it’s leather or pressed leather. Natural skin does not change its characteristics, if you bring it to a match – it does not glow, and leather will start to melt. There is another simple property of the leather used in the test – if you hold the leather in his hands, then you will feel that leather was warm, and leather or pressed leather will remain cold. 24.04.2010
In the vocabulary of modern everyday life Internet user securely attach the word spam. Under this concept means, basically, unsolicited mass distribution of different kinds of advertising via e- mail and other methods of Internet communication. These lists are automated, anonymous, and are carried out both for commercial purposes and do not pursue such. History of spam originates from intrusive and pervasive advertising campaign canned ham brand 'Spam'. After that, any kind of intrusive advertising messages are received by the recipient without his consent, and are referred to as spam. At present, day such mass mailings have become a real scourge for the virtual world. They are universally condemned by users on the network, causing huge damages arising as to the need to pay for time traffic to receive the message, and with a huge extra burden on information resources and systems.
Legislation of most countries provide some responsibility, including criminal, for the distribution of spam, but if the West such lawsuits have become the norm, and control over the purity of the traffic is even at the state level, the post-fight against unauthorized deliveries only You can count on a certain return, because the recipients of the advertisement, in this case, will be the millions of potential consumers of advertised goods and services. But on the other hand, because of the extreme negative the vast number of Internet users to spam, to rely on enhancing the image and reputation of the company advertised in this way is not necessary. In addition to the unauthorized information mailing, the term spam is firmly entrenched, more recently, in the context of search engine optimization internet resources. In an effort to occupy the top positions in major search engines, many SEOs have resorted to unethical practices of so-called search engine spam, which consists in the use of 'invisible' text, excessive keyword popular custom words, doorways, cloaking, swap and other arrangements for deceive search engines.
Normal 0 21 false false false MicrosoftInternetExplorer4 Field Marketing Tools marketing today pursues the interactivity and the proximity with the public. Aplus Field Marketing offers new and innovative tools that direct their efforts and creativity to promote personal communication, merciful approaching the brand or product to the target. Highlight: Pomming is the communication technique that consists of hang a flyer on an individual basis and in many cases with die-cut forms to facilitate your grip on the handle of each household, the knobs of the cars, promotional items, in carts in malls or airports. Sampling delivery of free samples to the consumer at the point of sale. Normally this task performed it or promoters of the firm or even costumed actors who interact with the public.
Street marketing marketing actions carried out on the street looking for direct interactivity of the audience. They can be a moment, unexpected or last for some hours. When it comes to its essential design the presence of actors who break the routine and achieve connect with astonished public pedestrians. Marketing 2.0 and closely related to Mobile Marketing proximity marketing is the strategy used to send advertising messages and information to the mobile phones via Bluetooth. Body advertising is a new form of advertising that allows you to place several brands of products or firms in certain areas of the human body (forehead, arms, etc.) applies to the non-permanent tattoos in these areas described. Dreamarketing is above all attain certain dreams before an oversupply of products and undifferentiated services. You must lead above all to the client to live an experience rather than to satisfy a need to own it. Ambient media arises as a response to the increasing lack of interest that generate the conventional advertising spaces especially in urban space.
Often confused with space; It is part of the place and its own idiosyncrasies. It is a bit crowded channel that interacts with the people under the surprise effect. ScreenMan this novel action rather than promote something that people go to look for the product, it’s that is the brand which is direct to the consumer. Several actors previously trained are those who carry this innovative advertising medium as well as the impact on his back, another of the advantages of this new technique is the versatility, since the technology used allows to adapt it to different applications. In addition to the plasma screen hovering above their heads, these 21st century ad men can be equipped also with other types of devices, wireless via Wi-fi or Bluetooth, transmit data to the screen. Umbrellas this action consists of installation and free distribution of promotional umbrellas at the main beaches of the country. The idea that all users of the beaches replaced its conventional umbrellas by the already appropriately on the beaches from first thing in the morning. This action command is a fairly large group of models to characterize, all model group are walking down the street, combined with previous actions. Closed-lod marketing as tool measures the results of marketing and communication initiatives through tracking or monitoring of the responses of the target audience. The tracking element that is used for measuring help know the promotional card, public informed objective, behavior of shopping etc. It is the best formula for measurement of Field Marketing.