With the NEW ROAD, collection shows a complete new bike look Giro starting in spring 2013. March 2013 – Scotts Valley, CA together with the renowned designer Alex Valdeman, who worked on the development of the commuter collection for Levi s, Giro has designed a completely new bike clothing line. Through the balanced handling of Merino Wool in combination with functional materials Valdeman has given rise a collection with current new road, which reflects the change in the cycling world. Giro new road, I wanted to develop a line of not feeling when riding a bike, with the man but really can fall on the target”, so Valdeman. Giro new road combines high-quality premium materials, hip design with high-quality functional features. So the cyclist can maximum enjoy his tour and still well styled arrive.” Designer Valdeman created the Levi’s collection Valdeman, which is already in the third-generation clothing manufacturer, made already during his studies with his underground label HomeRoom, which was aimed especially at scene types and musicians, for Furore.
Then he worked for brands such as gap, Kanye West’s pastels and proclaimed for the legendary Supreme line, that urban style. At Levi’s, he became menswear designer global and also the cycling-oriented commuter by Levi’s particular line in this function. As the base material have Valdeman and the Giro team Merino Wool line the original functional material chosen for the new road par excellence. Merino Wool is naturally breathable, elastic, and stylish. Giro new road uses also selected functional materials and processing methods shield and skeletal Pocket construction like Nycor wool, Pertex, to give all functional properties Valdemans of exciting collection, a biker needs. The new clothing system: fashionable and cosmopolitan every part of the new road’s Giro collection is an individual piece of clothing. But above all, it shows its true function when it is used as a system. The individual layer it meets your own function.
One is the heat store which has other temperature-regulating, the exterior protects against moisture and wind. Characteristic parts such as the bib Undershort bring innovative key features and offer as an easily accessible pocket in the back. Is the cyclists can store small items such as mobile phone or purse well hidden under the Jersey. Usually don’t like else among cyclists in unsightly baggy Jersey pockets. The other parts such as base layer shirts, Merino Jersey, West or Softshell jackets offer more numerous and high-quality features for all cyclists and also follow a clear and aesthetic line. Giro sport design was founded in 1985 in Santa Cruz, California. Since then, the company develops products for wheel just like for skiers, which optimize the sport and driving experience. Since developing the first lightweight high?Performance wheel and also ski helmet Giro has remained faithful to his focus and developed top?Products with which the cyclists and skiers can feel so free and independent as possible. This Giro continually sets trends in design and fit.