What is you send a to 200 media press release if it is not published then or if it is not, is worded so you hurts. Remember: select and customize, but be careful. Customize is not synonymous with a partner as if ye were lifelong friends. I know politically correct. It shows your respect to professionals that you go through the way in which you write and how you communicate. If you have photos you want to include, write a note in the end communicating it.
If they are interested in them, already ask them you. Do not send yet this super video or photo collection that occupy 8 MB before send your press release to all media that you’ve chosen, test it. Choose how many media and waits for the response. Depending on the results, review and continues. 3Rd) what they must not do. Send a press release with more than one recipient in the To:, CC:, and BCC much less.
Yes, we already know that it is much faster, but in reality, you’re possibly losing time and opportunities. Again remember: select and personalize. It is the key. Expect that the press release is published the next day. Once received your note and have decided to publish it, possibly to take a few days (sometimes weeks) to publish it. Recalls that as well as you, they have a tight agenda and they have already done your planning. Be a heavy, calling and writing constantly to ask if they have received, they have released or have any questions about your press release. If you have sent it to the right person, he has probably received it. If you have doubts or questions, you will be in contact with you. No return call telephone or an e-mail of a means of communication, or do it with delay. Be discouraged if not published our press release. Review the steps that we have commented and starts over again. Once the press release has been edited, forget to send a thank-you note. Do not keep your database up-to-date and send a new press release to anyone kind enough journalist but who no longer works there! Send a note of press with errors of spelling or typographical. Ten special care with the person’s name and means of communication to which you are going. A well drafted, published in the appropriate means of communication, press release is free advertising quality (and quantity) original author and source of the article.